Are you the follower of online shopping?
The 'paradigm shift' described from human habit towards online shopping obviously is become a buzz nowadays. Consumers are increasingly swapping the crowded stores for one-click convenience, as online shopping beomes a safe and popular option. According to the recent global survey conducted by Nielsen company, 2008, 85% of the world's online population has used the internet to make a purchase, and up 40% from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month.
Vincent, K 2007, stated that the boundaries of social networks and internet shopping have vague to give as a new world of social shopping. The social shopping relays an e-commerce method of traditional shopping in which consumers shop in a social networking type of environment. In his website, Kasteler, J 2009, stated that social shopping is still trying to hit mainstream because compared to many web 2.0 sites, social sites are slowly growing.
The concept of this social shopping network is through online research and peer to peer recommendations that could deliver credibility.
Sources: http://searchengineland.com/why-you-should-get-involved-with-social-shopping-e-commerce-20-22995
Some of the examples:
Kaboodle: helps you to create shopping lists and share lists and other recommendations with friends and the entire community.
The site has been describes as the billboard charts of shopping which allows us to create our sorts list of products.
This is hot sites could allow us to interconnected "hives" of their favorite finds.
Through the examples from this social shopping, I believe through the paradigm shift that human did, from traditional shopping until online shopping, and now social shopping could give some opportunity for us. According to Gardon, 2007, Social shopping sites are an open door for entrepreneurs. In the other words, it create the marketing opportunity to go in and advertise using social networking. Ms. Evans said that social shopping sites would also have to be vigilant against featuring stale products — a particularly inconvenient issue for fashion merchandise — because retailers typically carry such products for about 12 weeks.
In conclusion, I am personally like the concept of social shopping, because of the combination from web 2.0 could make some opportunity for us. It might not as popular as the other social networking like facebook or twitter or online shopping, but I believe this social shopping will be a new trend in the next few years later to build buzz into your product.
References:
Nations, D, 7 Essential Social Shopping Websites, retrieved online on 14 June 2010, from: http://webtrends.about.com/od/socialshopping/tp/7_essential_social_shopping.htm
Nielsen 2008, Trends in Online Shopping, retrieved online on 14 June 2010, from: http://th.nielsen.com/site/documents/GlobalOnlineShoppingReportFeb08.pdf
Tedeschi, B 2006, Like Shopping? Social Networking? Try Social Shopping, retrieved online on 14 June 2010,
from: http://www.nytimes.com/2006/09/11/technology/11ecom.html?_r=1
No comments:
Post a Comment